01.21.26

Written by Chase Majerus

Who’s Really Buying All the Homes Right Now?

Housing and money headlines are loud right now, but loud doesn’t always mean clear. Policy moves, market reactions, and political pressure are colliding in ways that can feel confusing or contradictory if you’re only catching the surface-level takes. This edition of This Week Today is about slowing that down. We’re breaking down what’s actually happening, why certain narratives are being challenged, and how these shifts connect back to housing affordability, rates, and real-world decision-making.

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Who Gets the House

(from CNBC and National Mortgage News)

Investors made up 34% of single-family home purchases in Q3 2025, the highest share in five years. That number sounds alarming. until you see the next stat. Investors actually bought 23,000 fewer homes than they did a year earlier. The share went up mostly because traditional buyers pulled back, not because Wall Street went on a shopping spree.

In fact, large institutional investors own just over 2% of investor-held homes, while the vast majority of investor activity comes from small landlords owning 1–5 properties. Despite political rhetoric, big firms have now sold more homes than they’ve bought for seven straight quarters, quietly shrinking their footprint.

So why is this blowing up politically?

President Trump has floated banning large institutional investors from buying single-family homes, and Rep. Ro Khanna just reintroduced legislation to do exactly that. The catch is where investors are buying. Nearly half of investor purchases (48%) are in the $150K–$300K “workforce housing” range, the same price tier first-time buyers are chasing, especially in states like Texas, Florida, North Carolina, and Georgia, which together account for roughly one-third of investor-owned homes nationwide.

Why this matters to the average American: affordability is being squeezed less by hedge funds and more by high mortgage rates, limited housing supply, and buyer hesitation.

Banning big investors might feel satisfying, but it doesn’t fix the math. Until more homes get built and borrowing gets cheaper, buyers are still fighting over too few houses, regardless of who else is in the room. READ MORE HERE AND HERE!

MAJOR MANSION

Hawaii In The Winter Anyone?

(from Mansion Global)

If you’ve ever wondered what a $31 million oceanfront home in Hawaii actually looks like, this is it. The most expensive listing ever in Lanikai is back on the market, and it’s basically a private resort disguised as a single family home. Let’s check it out!

  • $31,000,000 listing price in Kailua, Oʻahu
  • 150 feet of ocean frontage with direct water access
  • 9 bedrooms, 9 full baths plus a caretaker cottage
  • Over 10,300 square feet of indoor living space
  • Three separate structures including a main house, guest house, and caretaker residence
  • Designed by modernist architect Jim Jennings
  • Private boat ramp, protected courtyard pool, outdoor dining and BBQ area It last sold for $24.38 million in 2021, setting a local record at the time. Now it’s aiming to break it again, proving that in certain corners of the housing market, gravity still doesn’t apply. – SEE THE MANSION HERE!

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HGTV’s “Ugliest House” might have seen it’s most insane yet

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HGTV’s “Ugliest House” might have seen it’s most insane yet- WATCH ME!

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FINANCIAL FITNESS

When "Saving Money" Becomes a Surprise Bill

(from Yahoo! Finance)

A young couple found what felt like the perfect house. Good layout. Good neighborhood. No electric bill. The catch showed up in the paperwork. The seller didn’t own the solar panels, they leased them. To buy the home, the buyers would have to take on a $291 monthly solar payment for the next 20 years. They walked away. Stories like this are becoming more common.

Solar panels are often sold as a no brainer.

Lower electric bills, greener living, and maybe even a bump in home value when you sell. What many homeowners don’t realize until much later is that a huge number of solar systems aren’t owned, they’re leased. And that detail can quietly turn into a major financial headache.

Solar leases can run 20–25 years, include annual payment increases, and come with large payoff amounts if you try to exit early. When it’s time to sell, buyers have to qualify not just for the mortgage, but for the solar lease too.

In today’s more buyer friendly market, that extra obligation is enough to derail deals or force sellers to pay off contracts for tens of thousands of dollars just to close. What was pitched as an asset becomes a liability.

This is where financial fitness really matters. Big financial decisions don’t live in isolation. A choice that helps your monthly budget today can hurt your flexibility, equity, or resale value tomorrow if you don’t see the full picture. That’s why understanding cash flow, debt, contracts, and long term impact matters just as much as chasing short term savings.

If you’re looking for more ways to stay financially fit, you should absolutely be using the S1 FinFit app.

It helps you track your full financial picture in one place, monitor credit, understand mortgage readiness, and make smarter decisions before surprises show up. It’s free, it’s blowing up, and it’s built to help you think a few steps ahead, which is kind of the whole point of financial fitness.

No More Hail Mary Budgeting

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Digital financial assistant at your fingertips

S1 FinFit is a FREE app that provides a roadmap to help you reach your financial and lifestyle goals, no matter how big or small! Free credit monitoring with alerts, set financial goals, create budgets, and keep track of your spending to see where your money is going.

Download the app on the appropriate app store with the links below!

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2026 So Far

(from Housingwire)

Housing demand is starting 2026 with real momentum. Mortgage purchase applications jumped 16% week over week and 13% year over year, marking one of the strongest early-year readings in years. Pending home sales followed suit, hitting 50,096 last week, up from 44,866 at the same time in 2025, the highest weekly level in many years.

Buyers may finally be getting off the fence!

What’s changed? Mortgage rates are hovering near 6%, not 7%, and mortgage spreads have normalized back toward historical levels. If spreads were as bad as they were in 2023, rates would be 1.2% higher today. That improvement is quietly doing a lot of the heavy lifting, keeping rates stable even as bond yields fluctuate.

At the same time, inventory is healthier. Active listings are up 10.5% year over year, new listings rose to 50,303 last week (up from 45,835 a year ago), and price growth has cooled. About 35% of homes are seeing price cuts, which is normal in a balanced market and gives buyers more negotiating power than they’ve had in years.

Ok, I know. That was a lot of stat dumping. What does this all mean REALLY?

This is the first setup in a long time where rates, inventory, and pricing are all moving in a buyer-friendly direction at the same time. It doesn’t mean housing is suddenly cheap, but it does mean 2026 could be the first year in a while where more people feel confident making a move instead of waiting for “perfect” conditions that never seem to arrive. – READ MORE HERE!

The Trade That Could Change Mortgage Pricing (from National Mortgage News)

THE VLOG

Trigger Leads

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If you’ve ever applied for a home loan and suddenly been flooded with calls and texts from lenders you’ve never spoken to, it’s not random.

It’s something called trigger leads, and Jennifer Romero, Mortgage Advisor with Synergy One Lending, explains exactly how this works and how buyers can protect themselves. Before you keep reading, you can just watch the short video we made about this or keep going if you want a little more context. Either way, this is one of those parts of the mortgage process most buyers never get warned about.

Trigger leads kick in when your credit is pulled as part of the mortgage process. Credit bureaus can legally sell certain consumer data, and that can alert other lenders that you’re actively shopping, which is why the spam wave hits right when you’re trying to focus on the actual homebuying steps.

It’s annoying, it’s intrusive, and it can make the process feel way more chaotic than it needs to be.

The good news is change may be coming. New legislation is aimed at limiting how consumer credit data is shared, which could mean more privacy, fewer unwanted calls, and a smoother experience for buyers during a major financial decision.

If you’re buying in 2026, and want to understand the process before you apply, Synergy One Lending professionals like Jennifer are always happy to walk through it ahead of time so there are no surprises and you feel in control from the start!

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