01.07.25

Written by Chase Majerus

Kicking Off the New Year

Welcome to the first This Week Today of 2025! As we kick off the year, the housing market isn’t exactly rolling out the red carpet, but there’s still opportunity for those willing to get creative and stay informed. From unsold homes and rising costs to bold new ideas like stacking apartments on top of Costco, this year promises to be anything but dull. Whether you’re buying, selling, or just staying sharp, this edition has all the insights you need to navigate the market ahead. Let’s make 2025 a year of smarter moves and stronger financial fitness!

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S1L Home Equity Loan

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A home equity line of credit, or HELOC, lets you borrow against your home’s available equity. Applying for a HELOC with Synergy One Lending is fast and easy. Our application is fast, easy, and all online. If pre-approved, you’ll be instantly presented with your offer options.

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2025's Ugly Trend

Ok so, the housing market ended 2024 with more inventory, great. BUT… 54.5% of homes have sat unsold for 60+ days, the worst November stat since 2019.

And unfortunately, that makes sense. Mortgage rates are currently hovering above 7%, which isn’t NOT high. And home prices are continuing to rise. And inflation-adjusted homeownership costs hit their highest point in decades. These 3 major slowdown factors leave typical homes taking 43 days to sell, according to Redfin. And for some people, why sell when plenty of those potential sellers are locked into a pretty low rate. And with this vicious cycle it’s becoming more common for the people staying put to tap into some of their home equity for life events.

It’s clear that navigating this 2025 market will take creativity, patience, and some serious financial fitness. And that’s because there’s one major overarching problem. We said not too long ago that it’s Inventory. But it’s not just inventory, it’s that the stuff that’s for sale is starting to get stale. 43 days. The good news? Buyers have a bit more negotiating power as the market cools.

Read more here

Buy In Bulk Costco Special

And how is creativity manifesting in the housing market in response to the affordability problem?

A Los Angeles developer is stacking 800 affordable apartments on top of a Costco in Baldwin Village, a lower-income pocket of Baldwin Hills, complete with a rooftop pool, fitness center, and two levels of underground parking. Residents get bulk pickles downstairs, and Costco gets an automatic customer base upstairs a win-win.

This marks Costco’s first foray into residential developments, and it’s definitely breaking the mold. According to Thrive’s founder the smart idea here is that the rent that Costco pays Thrive will help the developer rely less on government subsidies for the affordable housing.

See, Thrive opted not to pursue traditional affordable-housing subsidies like the federal Low-Income Housing Tax Credit, because for them , the process was described as “burdensome”… “can delay project”. For instance, federal tax credits require developers to undergo environmental impact reviews, which can take a significant amount of time to gain approval.

Read more here

Major Manor

A Home Fit For "Royalty"

Meghan Markle’s new Netflix series, With Love, Meghan, debuts Jan. 15, but it’s not filmed in her $14.65M Montecito mansion. Instead, Meghan opted for a quaint $8M farmhouse down the road. Here’s the breakdown:

The Property: A 4-bedroom, 4.5-bath farmhouse on 5 acres, owned by philanthropists Tom and Sherrie Cipolla, featuring chic decor, ample natural light, and a barn-turned-filming location

The Aesthetic: Nancy Meyers-level vibes with lemon and avocado trees outside and cozy, elegant interiors perfect for whipping up recipes and hosting celeb guests.

The Color: If you care anything about the color of the year thing, it features plenty of Pantone’s 2025 color of the year, Mocha Mousse.

Fun Fact: This isn’t the first time Meghan borrowed a fancy house—her and Harry’s 2022 doc used a $30M estate. It’s insane. Google It

Read more about the home and her show

Social Space

Our Top Social Links of the week

Read:
Inspiring: How This Millennial Was Able to Buy Their Own Farm at 21 All On Their Own – Read here!

Video:
Livable 3 bedroom “Man Caves” – Watch here!

Video:
What it would be like to live in an abandoned school – Watch here!

ICYMI:
The future of home lending and AI – Read and Watch here!

Financial Fitness

The Tough Talk About Insurance

California homeowners are caught in a fiery showdown, and it’s not just the wildfires they’re battling.

Imagine this: your dream home is nestled in the hills, surrounded by beauty, but then you learn you can’t insure it. That’s the reality for many, as major insurers like State Farm and Allstate have pulled back, leaving residents scrambling for coverage. The state’s last-resort option, the California FAIR Plan, was meant to be a stopgap, but now it’s a lifeline for thousands. As wildfires grow more intense, millions of homes sit at risk, and the insurance market feels as fragile as a dry leaf in a summer breeze.

To bring some order to this chaos, California is trying something bold.

The state’s new regulation demands insurers gradually increase coverage in wildfire-prone areas, with a goal of 85% compliance by 2028. But there’s a catch: insurers can now pass the cost of reinsurance—essentially their safety net—onto consumers.

While this may stabilize the market over time, it could also mean higher premiums for already stretched homeowners. It’s a risky balancing act, with the state trying to hold onto insurers while protecting its residents from financial devastation.

Here’s where your own financial fitness becomes the hero of this story.

When life throws wildfires, literal or financial your way, being prepared makes all the difference. Knowing and understanding as much as you can about purchasing a home gives you so much power. So where can you start?

That’s where the S1 FinFit app comes in. Think of it as your toolkit for financial resilience, helping you budget, save, and plan for the unexpected. Insurance may be a mess, but your personal finances don’t have to be. Download the S1 FinFit app today and start building a financial future that’s as sturdy as a well-insured roof over your head.

Thank you for reading! We hope you have a wonderful day! See you next week!

S1 FinFit App

Digital financial assistant at your fingertips

S1 FinFit is a FREE app that provides a roadmap to help you reach your financial and lifestyle goals, no matter how big or small! Free credit monitoring with alerts, set financial goals, create budgets, and keep track of your spending to see where your money is going.

Download the app on the appropriate app store with the links below!

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What if I AM Selling in 2025?

So if you are planning on selling in 2025, what can you… no, SHOULD you do to make your home sale more inviting.

According to experts who claim to know what buyers want, the cold, gray minimalism of the 2010s is out. Please I agree. Warm, cozy vibes are in for 2025 homebuyers. Think earthy tones for accent walls and rounded furniture. Buyers want nature-inspired sanctuaries, not stark modern boxes. Open-concept layouts? Losing steam. Distinct rooms are making a comeback as buyers crave cozy, defined spaces. If your home screams “2015,” don’t panic. Swapping light fixtures or painting cabinets can add charm without a full renovation.

Bottom line: buyers want comfort, not coldness, so sprinkle in some character.

Read more here

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