09.03.25

Written by Chase Majerus

From Wall Street to Hollywood Hills

Welcome back to This Week Today, where we make sense of the madness in housing, finance, and mortgages without putting you to sleep.

This week we’ve got an IPO that hopes Wall Street can “FIGR” it out, the administration hinting at a national housing emergency, agents admitting buyers finally have leverage again, and Brad Pitt buying himself a $12M fortress. Plus, we’ll show you why a HELOC makes real sense this September, and why the Fed doesn’t actually control your mortgage rate (sorry, cable news).

Sign up to receive our "This Week Today" newsletter.

Today's Agenda:

S1L Home Equity Loan

Use Your Home For The Best Future Gains

A home equity line of credit, or HELOC, lets you borrow against your home’s available equity. Applying for a HELOC with Synergy One Lending is fast and easy. Our application is fast, easy, and all online. If pre-approved, you’ll be instantly presented with your offer options.

Keychain

Figure Goes Public

(from Housingwire.com)

Figure Technology Solutions is making its big Wall Street debut, launching an IPO to raise up to $526 million. The San Francisco-based fintech, co-founded in 2018 by SoFi’s Mike Cagney, built its name on a blockchain-powered platform for lending, trading, and digital assets.

Now, it’s gunning for a valuation as high as $4.13 billion.

The offering includes 26.3 million shares of Class A common stock, priced between $18 and $20 each. Roughly 21.5 million shares come from Figure itself, while 4.9 million come from existing stockholders, meaning not all proceeds go straight to the company.

The underwriters, Goldman Sachs, Jefferies, and BofA Securities leading the pack, also get a 30-day option to scoop up another 3.9 million shares if demand runs hot.

Shares will trade on the Nasdaq Global Select Market under the ticker symbol FIGR. Figure had struggled to go public during the Biden years, when crypto-adjacent firms faced tougher regulatory climates, but the company sees a friendlier runway under Trump. For Figure, this IPO isn’t just about raising cash, it’s about proving that blockchain-backed lending isn’t just hype.

Whether investors buy in or not, we’ll soon find out if Wall Street can… FIGURE it out.

Read more here

Major Manor

Brad Pitt’s Fortress of Solitude

(from NYPost.com)

Brad Pitt just dropped $12 million on a Spanish-style estate in the Hollywood Hills. After a recent burglary at his nearby home, the actor wanted privacy, security, and a serious view upgrade, and he got all three! Let’s check it out:

  • 8,385 square feet with 6 bedrooms and 8 bathrooms
  • Vaulted wood-beam ceilings, arched hallways, and floor-to-ceiling glass
  • Custom touches like a tin-panel sunflower ceiling and a floral-lit office
  • Outdoor pool, fire-pit lounge, and vegetable gardens
  • Panoramic city-to-ocean views from its gated perch in Outpost Estates
  • Previously owned by The Killers’ guitarist Dave Keuning and interior designer Emilie Keuning
  • Check out this video on YouTube to see the home

With this buy, Pitt adds another trophy property to a portfolio that already includes a $40M Carmel clifftop estate. Hollywood may be full of drama, but Brad’s making sure the only scenes at home are blockbuster-worthy.

Read more here

Social Space

Our Top Social Links of the week

Read:
Rhode Island’s ‘Taylor Swift Tax’ on vacation homes of the wealthy is spreading to other states – Read here!

Read:
Logan Mohtashami: “Don’t fall for this lie and say no to drugs” – Read here!

Read:
The housing market just wrapped its worst summer in a decade – Read here!

Video:
Rich people gone wild – Watch here!

Video:
The new way to buy a home in 2025 – Watch here!

Financial Fitness

Why a HELOC Makes Sense This September

If you’re a homeowner, there’s never been a better time to think about tapping your equity. Home values are at record highs, the Fed is talking about cutting rates again this fall, and HELOCs are currently one of the cheapest ways to borrow money compared with credit cards or personal loans. That combo makes September a prime moment to explore your options.

Here’s where the Synergy One Lending HELOC stands out from the pack:

  • Fast + Simple: : Pre-approval in just 5 minutes, and funding in as few as 5 days (compared with 45–60 days for a traditional HELOC)
  • No Surprises: Low, fixed rates for predictable payments
  • Digital & Paperless: Apply and manage everything straight from your phone
  • No SSN Required: Zero impact to your credit, and your info is never sold
  • Serious Flexibility: Borrow up to $750,000 and use it how you want — from paying off high-interest debt to renovating your home, covering tuition, wedding expenses, or even financing a new business venture

As one recent borrower put it: “Everything was quick and paperless. Everything was simple and clear every step of the way. Good job! I would recommend this program to anyone.”

With rates still high but poised to potentially move lower, locking in a fixed-rate HELOC now could give you both stability and peace of mind. A HELOC isn’t just about borrowing, it’s about putting your home equity to work smarter, and Synergy One Lending makes that process faster, easier, and clearer than anyone else.

Beam Me Up, HELOC

S1 FinFit App

Digital financial assistant at your fingertips

S1 FinFit is a FREE app that provides a roadmap to help you reach your financial and lifestyle goals, no matter how big or small! Free credit monitoring with alerts, set financial goals, create budgets, and keep track of your spending to see where your money is going.

Download the app on the appropriate app store with the links below!

Keychain

Housing Emergency This Fall

(from Realtor.com)

The Trump administration is weighing whether to declare a national housing emergency this fall.

“We may declare a national housing emergency in the fall. We’re trying to figure out what we can do, and we don’t want to step into the business of states, counties, and municipal governments.” – Treasury Secretary, Scott Bessent, told the Washington Examiner

Details are scarce, but officials are reportedly studying ways to cut closing costs and “nationally standardize the local patchwork of building and zoning codes.”

The urgency is real. home affordability is near a 40-year low, and nearly half of renters are cost-burdened, spending more than 30% of their income on rent. Housing experts remain skeptical of what emergency powers can accomplish.

“It remains unclear exactly what kind of emergency measures the administration could take to address housing, or even if using emergency powers in this way is lawful.” – Realtor.com economist Joel Berner.

He suggested streamlining permitting and loosening building restrictions could have the biggest long-term impact, especially in heavily regulated markets.

Congress is also moving on the issue, with the bipartisan ROAD to Housing Act advancing through committee. Meanwhile, mortgage rates have hovered above 6.5% throughout Trump’s term, far from his campaign promise of 3%, though the Fed is expected to deliver a small rate cut this month.

For now, the administration is calling housing an “all hands on deck” challenge. Whether an emergency declaration leads to bold policy or just bold headlines is something Americans, especially renters, are waiting to see.

Read more here

Agents Say the Market Is Tilting

(from FastCompany.com)

A new survey of 238 real estate agents by ResiClub and Zoodealio shows the balance of power is shifting in housing.

Buyer urgency has cooled, while seller urgency is ticking up, especially in the Southeast, Southwest, and West, leading many agents to describe their markets as more balanced. In fact, 96% of agents in the Southwest said buyers have gained leverage over the past year.

Looking ahead, agents expect the most growth from downsizers and move-up buyers, with demographics and affordability both playing big roles.

On pricing, Midwest and Northeast agents are relatively upbeat, while those in the South and West are bracing for modest declines. Mortgage rates are expected to ease slightly, with nearly half of agents predicting the 30-year fixed will end 2025 between 6% and 6.5%, though very few see a return to pandemic-era lows.

The survey also highlights NAR’s reputation problem: 62% of agents described their view of the trade group as unfavorable, compared with only a small minority who see it positively. And despite all the noise around the 2024 NAR settlement, commissions look fairly stable, most agents still report earning between 2% and 3%, though buy-side deals are showing more experimentation with flat fees and client-negotiated models.

Taken together, the findings point to a market in transition: buyers regaining leverage, sellers getting serious, and agents navigating a world where the old rules (and old commissions) aren’t gone… just bent.

Read more here

Vlog

The Fed Doesn’t Control Mortgage Rates (And That’s the Truth)

Mobile Phone Frame Vector
Click to watch video

(from CBSNews.com)

You’re being lied to! Every time you turn on the nightly news, you hear: “The Fed cut rates — mortgage rates are going down!” or “The Fed held steady — your dream home just got more expensive!” Not so fast.

Here’s the reality: the Federal Reserve does not set mortgage rates. Never has, never will. They set the federal funds rate, which affects short-term borrowing between banks. Mortgage rates, on the other hand, dance to their own beat, and that beat is usually set by the 10-year Treasury yield, investor demand, inflation, and a bunch of other market forces. Sometimes they move with the Fed, sometimes they completely ignore it like a teenager tuning out their parents.

Shout out to Synergy One Lending’s VP of Production, Travis Newton, for breaking this down beautifully in his latest video (seriously, give it a watch, it’ll save you from throwing remotes at your TV). WATCH THE VIDEO HERE!

Take 2024 as a perfect example: the Fed cut its benchmark rate three times, a full percentage point in total. Did mortgage rates celebrate by falling? Nope. They actually stayed high, sometimes even ticking up. Why? Because mortgage rates are more like the stock market than the Fed, they reflect risk, demand, and investor appetite.

Now, here in September 2025, the Fed is widely expected to cut rates again. Great news for credit cards and short-term loans. But for mortgages? Don’t expect a miracle overnight. Yes, cuts help with overall market confidence, but your 30-year fixed is still staring at the 10-year Treasury yield first before making any moves.

So, what does this mean for you as a buyer or refinancer?

It means don’t sit on the sidelines waiting for Jerome Powell to lower your rate personally. Get your credit tight, save for that down payment, and shop lenders like you’re on Black Friday. That’s how you win.

The Fed makes headlines. Mortgage rates make homes affordable. And the two aren’t as directly linked as your TV anchor wants you to believe. Or as Travis puts it… “Stop watching the news, start calling your Loan Officer.”

Watch the full video here

Sign up to receive the “This Week Today” newsletter every week.

Follow us on social for more quick tips & videos

Video of
the Week

 Learn more here

Recap: BEGIN 1ST PARAGRAPH HERE LINK HERE ENDING 1ST PARAGRAPH HERE

Recap: BEGIN 2ND PARAGRAPH HERE LINK HERE ENDING 2ND PARAGRAPH HERE

Video Image

35 Characters Maximum Here

35 Characters Maximum Here

Lorem ipsum

Lorem ipsum 1

Lorem ipsum

  • Lorem ipsum 2
  • Lorem ipsum

Lorem ipsum

Lorem ipsum 3

Lorem ipsum

Fixed-Rate
Second Mortgage