(from Yahoo! Finance)
Remember when everyone was suddenly an amateur contractor during lockdown? Yeah, those glory days are gone and Home Depot’s aisles are starting to feel a little lonelier.
Through the first half of 2025, transactions at stores open more than a year fell 0.5%, while total transactions across all stores slipped 0.9%. The only reason average ticket size rose 1.4% is because prices did, not because people were spending more. Translation: higher costs, fewer shoppers.
That kitchen remodel just got a lot less “HGTV” and a lot more “Maybe next year.”
CEO Ed Decker summed it up at a recent conference: “There’s been a lot of economic uncertainty that we think is preventing people from taking out a HELOC or cash-out refi at their home.” And that tracks, the average HELOC rate jumped from under 4% in 2021 to 7.86% today, leaving many homeowners with fewer options to fund big projects.
Even though the top home upgrades of 2025, like garage door replacements (268% ROI), steel entry doors (216%), and fiber-cement siding (114%), are still paying homeowners back more than they cost, shoppers are clearly scaling down.
So yeah, fewer trips down the lumber aisle, more scrolling Zillow for fun. We’ll see if November’s earnings call brings any good news, or just another reminder that DIY might have to wait until payday.
Read more here
Robinhood Wants In on Your Mortgage, Too
(from TradingView.com)
First it was stocks. Then crypto. Then credit cards. Now Robinhood wants to help you buy a house.
The fintech giant just announced a new partnership with Sage Home Loans, offering its Gold subscribers mortgage rates about 0.75% below the national average, plus a $500 closing credit for good measure. The deal was quietly tested earlier this year and is now rolling out nationwide, targeting first-time buyers and refinancers tired of high rates and endless paperwork.
It’s the latest move in Robinhood’s slow but steady glow-up from “that app where I bought Dogecoin” to a full-blown financial ecosystem. The company’s already dipped into credit cards, retirement accounts, and even futures trading in the UK, and now it’s coming for the mortgage market, one of the most competitive and regulated corners of consumer finance.
With mortgage costs still near multi-decade highs, Robinhood’s betting that a slick digital experience (something that SYNERGY ONE LENDING LITERALLY ALREADY OFFERS!!) and lower rates can win over the same audience that once swiped for free stock trades.
Whether that works or not, it’s a bold play, because if there’s one thing harder than day trading, it’s buying a house in 2025.
First it was stocks. Then crypto. Then credit cards. Now Robinhood wants to help you buy a house.
The fintech giant just announced a new partnership with Sage Home Loans, offering its Gold subscribers mortgage rates about 0.75% below the national average, plus a $500 closing credit for good measure. The deal was quietly tested earlier this year and is now rolling out nationwide, targeting first-time buyers and refinancers tired of high rates and endless paperwork.
It’s the latest move in Robinhood’s slow but steady glow-up from “that app where I bought Dogecoin” to a full-blown financial ecosystem. The company’s already dipped into credit cards, retirement accounts, and even futures trading in the UK, and now it’s coming for the mortgage market, one of the most competitive and regulated corners of consumer finance.
With mortgage costs still near multi-decade highs, Robinhood’s betting that a slick digital experience (something that SYNERGY ONE LENDING LITERALLY ALREADY OFFERS!!) and lower rates can win over the same audience that once swiped for free stock trades.
Whether that works or not, it’s a bold play, because if there’s one thing harder than day trading, it’s buying a house in 2025.
Read more here
BONUS KEYCHAIN!!!The Mortgage Makeover and the Mayhem Behind It
(from Housingwire.com and Yahoo.com)
Hey, we had a little extra room this week, and the mortgage world’s been busy. So here’s your bonus double feature!!
The Big Idea:
Real estate leaders say the housing crisis can’t be fixed without rethinking how Americans borrow. NextHome’s Keith Robinson called the 30-year loan “a 1933 relic,” arguing it’s time for longer terms and fresh FHA-backed options for first-time buyers. Century 21’s Mike Miedler echoed the call, adding that zoning reform and tax breaks for older sellers could help loosen supply. Their pitch? A “New New Deal” for homeownership.
The Big Mess:
Meanwhile, the Federal Housing Finance Agency, which oversees Fannie and Freddie, is in political chaos. Acting watchdog Joe Allen was quietly ousted just as director Bill Pulte, a Trump ally, ramped up investigations into the administration’s critics. The inspector general’s post is now officially vacant, sparking concerns about oversight in an agency that’s supposed to stay neutral.
In Short:
some are trying to reinvent mortgages for the next generation, while others are turning housing policy into a political battlefield.
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