02.18.25

Written by Chase Majerus

Appraisals and Why You Should Care

Welcome to This Week Today, the newsletter that makes sense of the housing market chaos so you don’t have to. I break down the biggest headlines in mortgage, real estate, and finance with just the right mix of insight, humor, and mild existential dread.

Whether it’s the Fed playing hard to get with rate cuts, sneaky appraisal fees, or why Synergy One Lending is going full “Fine, we’ll do it ourselves” mode with our new Builder Division, we’ve got you covered. Buckle up, it’s a wild one this week.

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Today's Agenda:

S1L Home Equity Loan

Use Your Home For The Best Future Gains

A home equity line of credit, or HELOC, lets you borrow against your home’s available equity. Applying for a HELOC with Synergy One Lending is fast and easy. Our application is fast, easy, and all online. If pre-approved, you’ll be instantly presented with your offer options.

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The Inflation Deflation

Last week was a lot to unpack, so instead of squeezing it into a couple of sentences, I put together a three-part breakdown on how inflation and the Fed’s (nonexistent) rate cuts are shaping the future of the housing market.

RATE CUTS? NOT SO FAST

The housing market has been holding its breath for mortgage rate relief, but spoiler alert: it’s not happening anytime soon. The latest inflation data came in hotter than expected… like WAY hotter… with consumer prices rising 3% year-over-year and 0.5% just from December to January.

When that happens, its an indication to The Federal Reserve to not cut interest rates, meaning it is way less likely we’ll see mortgage rates fall in the near term.

Even economists had been banking on inflation cooling down, but four straight months of increases have pushed that dream further away. The main culprit? Shelter costs (COUGH housing COUGH) which made up 30% of last month’s overall inflation. And while home price growth is technically slowing, it’s still high enough to keep mortgage rates in the 7%+ range.

Ok so what now? According to Fed Chair Jerome Powell, even when rates do come down, housing affordability won’t magically fix itself. He said that the real issue is that there is just not enough homes. Supply is still lagging behind demand, which means high prices are be here to stay until something changes.

Unless the job market takes a real hit, don’t count on the Fed cutting rates anytime soon.

Major Manor

This Is My Favorite House I’ve Written About In This Newsletter

(Read in your best Southern drawl, preferably with a hint of villainous charm) Alright, folks, if you ever wanted to live like an HBO antihero, The White Lotus star Walton Goggins’ Hudson Valley estate might just be your ticket to a life of rustic luxury with a side of old-school mystique. Let’s take a stroll through this gem:

  • Originally built in the 1920s as a Scottish hunting lodge, because of course nothing says “cozy” like a place designed for aristocrats to hang up their rifles
  • Notable guests included Walt Disney, Babe Ruth, and the Duke & Duchess of Windsor (aka, British royalty and the guy who abdicated for love…no big deal)
  • There’s a Prohibition-era hidden bar because why wouldn’t you want a secret speakeasy disguised as a linen closet
  • Even though it got a major reno job (every fixture, faucet, and fireplace had to be revived) it still got that sweet warm charm
  • A mashup of contemporary art, rare vintage furniture, and jaw-dropping light fixtures Goggins drove six hours to collect
  • A mansion with old-money charm, Hollywood flair, and a gun room signed by poets? You’re not just buying a house, you’re stepping into a dang novel.

Check out the pictures of this historic masterpiece HERE!

Or dive into the full story of this jaw-dropping estate HERE!

Social Space

Our Top Social Links of the week

Video:
This is the most interesting house tour ever… – Watch here!

Read:
Possibly the most shocking housing stat I’ve seen recently – Read here!

Video:
Got $35 million burning a hole in your pocket? (and also have a Disney obsession) – Watch here!

Read:
This home is for Ferrari lovers – Read here!

Financial Fitness

Appraisals & Why You Should Care

Alright, let’s talk appraisals, what they are, why they matter, and why this whole investigation into Appraisal Management Companies (AMCs) is raising eyebrows.

What Even Is an Appraisal?
Before a lender lets you borrow hundreds of thousands of dollars for a home, they want to make sure it’s actually worth that much. That’s where an appraisal comes in. An independent appraiser evaluates the property and assigns a value to it, helping ensure both you and the bank aren’t overpaying.

So, What’s the Problem?
For years, AMCs have been acting as middlemen between lenders and appraisers. That sounds fine in theory until you realize that AMCs might be taking a bigger cut of the appraisal fee than consumers realize, leaving the actual appraisers with less pay. The kicker? That fee is lumped into your closing costs with zero transparency about where your money is really going. If you’ve ever thought, “Why the hell is this appraisal so expensive?” Well, now you know.

Read About This Here

Why This Should Matter to You?
If this is news to you, consider it a wake-up call to get in financial shape because hidden fees like these can sneak up on you when you’re not paying attention. The more you understand where your money is going in the home-buying process, the more power you have to negotiate, question costs, and make smarter financial moves.

Lucky for you, S1 FinFit is the perfect place to start. Whether you’re saving for a down payment, gearing up for homeownership, or just trying to dodge unnecessary fees, getting your finances in check now will save you a ton of headaches (and dollars) down the road.

Take control. Get financially fit. And maybe next time an appraisal fee pops up, you’ll actually know what you’re paying for.

Get Started Here!

S1 FinFit App

Digital financial assistant at your fingertips

S1 FinFit is a FREE app that provides a roadmap to help you reach your financial and lifestyle goals, no matter how big or small! Free credit monitoring with alerts, set financial goals, create budgets, and keep track of your spending to see where your money is going.

Download the app on the appropriate app store with the links below!

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Homebuilders vs. Tariffs: A 2025 Wild Card

Now onto home supply.

Homebuilders are caught between a rock and a hard place. High interest rates are already squeezing demand, and now tariffs could make building material costs go up like it’s a gosh dang Pokémon card. Builders rely on Canada for lumber and Mexico for hardware, and Trump’s paused 25% tariffs on both countries are set to expire March 1. If they kick back in, expect construction costs (and home prices) to rise even more.

Here’s the silver lining: if mortgage rates can drop closer to 6%, it would ease some of the builders struggles and potentially make buying a home more affordable. The problem… the reality is that, we’re just not there yet.

Rates only take a dive when the market starts freaking out about a recession, and while I am quite aware there is a ton of doomsday hype, jobless claims are vibing (SEE: VIBESESSION).

SO WHAT CAN THE FED DO?

I think it’s time we shift our attention to the Fed. Some of us need a little relearning session (me, I need to remember what they do).

Reminder, The Federal Reserve has very little control over one of inflation’s biggest drivers, housing costs. Powell admitted this week that while the Fed can move short-term interest rates, 30-year mortgage rates are a whole different beast. They’re tied to 10-year Treasury yields, which react to investor expectations about inflation and recession risks.

Even when the Fed does lower rates, it’s not a guarantee that mortgage rates will fall. Why? Because lower rates usually increase buyer demand, which could push prices even higher.

Powell also warned that a growing crisis in the insurance industry could make getting a mortgage harder in certain areas over the next decade. Banks and insurers are already pulling out of fire-prone and coastal regions due to climate risks, which means fewer financing options for homebuyers in those areas.

What’s the solution? More housing supply, I know I said this already, but Powell was blunt and it’s not something the Fed can fix. So, while everyone’s waiting for rate cuts, the real long-term issue remains the lack of available homes. And until that changes, it sorta feels like I’ll be doing the same song and dance every week!

Sources:

  • Rising inflation deals blow to potential interest rate cuts – Jeff Andrews
  • Will higher inflation and mortgage rates create a recession? – Logan Mohtashami
  • Why The Fed Is Mostly Powerless To Lower Housing Inflation – Diccon Hyatt
  • Powell predicts a time when mortgages will be impossible to get in parts of US – Claire Boston

Vlog

Synergy One Lending is BUILDING Something Big!

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At Synergy One Lending, we’re always looking for new ways to help homebuyers, homebuilders, and loan officers thrive in today’s market. That’s why we’re thrilled to announce the launch of our Builder Division, an exciting expansion designed to create more opportunities in homebuilding, provide better financing solutions, and help loan officers grow their business.

Why This Matters Right Now
Housing inventory is historically tight, making it tough for buyers to find their dream home. Instead of competing in bidding wars, more and more buyers are considering building their own homes. That’s where our Builder Division comes in..

With the launch of this division, we’re committed to:

  1. Helping homebuilders sell more homes by giving buyers financing options designed for new construction
  2. Giving buyers a chance to build instead of fight for existing homes in a low-inventory market
  3. Creating new growth opportunities for loan officers by connecting them with builders and providing unique financing solutions

And this is just the beginning.

Introducing Our 2x Close Construction Loan
We’re kicking off our Builder Division with a 2x Close Construction Loan, a powerful tool that allows buyers to finance both the construction and permanent mortgage of their new home. This means more flexibility for buyers, stronger partnerships for loan officers, and a streamlined process for builders to close more deals

But we’re not stopping there. More builder-direct financing solutions and tools are coming in early Q2, giving loan officers even more ways to stand out, strengthen their referral networks, and expand their business.

What This Means for Loan Officers
If you’re a loan officer looking to take your business to the next level in 2025, now is the time to tap into the homebuilding space. By working with builders, you’ll have access to a market that’s growing despite the challenges in resale inventory. Plus, with our dedicated Builder Division, you’ll have the support, products, and tools you need to build lasting relationships and close more loans.

Want to Learn More? Let’s Talk.
We’re just getting started, and we want to bring the best loan officers along for the ride. If you’re looking to grow your business, DM us or reach out to set up a time to chat, we’d love to share how this expansion can help you make 2025 your best year yet.

Follow Synergy One Lending as we continue to grow, innovate, and expand into homebuilding.

Thank you for reading! We hope you have a wonderful day! See you next week!

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