10.29.25

Written by Chase Majerus

From 2.8% Rates to 350°F Ovens: The Market Is Heating Up

If you’re new here, This Week Today is your fast, fun rundown of what’s happening in housing, real estate, and finance, minus the part where your eyes glaze over. We dig into what matters, skip what doesn’t, and sometimes, apparently, share recipes.

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Today's Agenda:

S1L Home Equity Loan

Use Your Home For The Best Future Gains

A home equity line of credit, or HELOC, lets you borrow against your home’s available equity. Applying for a HELOC with Synergy One Lending is fast and easy. Our application is fast, easy, and all online. If pre-approved, you’ll be instantly presented with your offer options.

Keychain

Real Estate Just Found the Blockchain

(from CNBC.com)

For years, “blockchain” was that word people nodded at in meetings while secretly Googling (still totally happens). Now it’s finally getting real, and commercial real estate is moving in.

Investors have used crypto to buy property before, but that was basically just trading Monopoly money for actual land. The real innovation is happening under the hood, on the blockchain itself, where crypto lives.

Before we go any further… what is blockchain?? Is it related to Roblox??

Think of blockchain as a giant, eternal filing cabinet that never loses a document, never gets hacked, and never closes for lunch. Inside, you can safely store deeds, mortgage bonds, titles, or even full real estate portfolios. It’s transparent, tamper-proof, and operates without middlemen (or middlemen’s fees).

The newest play? Tokenization. That’s when a property gets divided into digital “tokens,” kind of like stock shares. It lets investors buy fractions of a building instead of the whole thing. Imagine owning 2% of a Manhattan skyscraper from your couch. It’s real, and it’s coming fast. Deloitte projects about $4 trillion worth of real estate will be tokenized by 2035, up from $300 billion today.

Platforms like BV Innovation are even experimenting with mortgage bonds that move between properties like baseball cards, letting owners keep their low interest rates instead of paying massive prepayment penalties. AI helps analyze risk, blockchain locks it in securely, and suddenly the deal flow opens up.

Commercial real estate just discovered a way to make property ownership more liquid, transparent, and global, without the paperwork nightmare. The only thing blockchain can’t fix? That agent who still uses Comic Sans on their listing flyers.

Read more here

Major Manor

Money No Object: Which Would You Pick?

(from HGTV)

If Zillow surfing is your version of self-care, buckle up, ten celebrity homes just hit the market, and they range from Kentucky horse farms to Hamptons movie theaters.

If money was no object (and your Venmo balance said “trust fund”), which one would you buy?

  • Johnny Depp: Lexington, KY — $1.995M: 42 acres, two barns, twelve horse stalls, and a 6,000-square-foot home with an in-ground pool. Privacy? Absolute. Vibes? Peak eccentric cowboy.
  • Ellen DeGeneres: Santa Barbara, CA — $38M: Ellen and Portia’s 1930s Italian-style villa comes with 16 acres of olive trees, fountains, sculptures, and a “maybe I’ll retire here forever” price tag.
  • George Strait: San Antonio, TX — Price Upon Request: Eight thousand square feet of country royalty: 14 fireplaces, a wine cellar, a guest house, and a hilltop view of the Texas Hill Country. Basically a live-in music video.
  • Eva Gabor: Los Angeles, CA — $14.495M: Once home to legends like Sinatra and Hepburn, this 1938 Paul Williams–designed mansion has a tennis court, sauna, and a pool house that probably has better lighting than your whole apartment.
  • Beyoncé & Jay-Z: Hamptons, NY — $15.995M: “Goose Creek,” the eight-bedroom palace the Carters once rented for half a million a month, features a 110-seat movie theater and bar. Yes, you can literally own the place where “Crazy in Love” probably played on loop.
  • Emily Blunt & John Krasinski: Brooklyn, NY — $8M: A seven-bedroom Park Slope townhouse restored to perfection — chic, warm, and quiet enough for Jim and Pam’s after-credits scene.
  • Alonzo Mourning: Miami, FL — $11.999M: Waterfront mansion with Biscayne Bay views and party-ready entertaining spaces. You could dunk, dock a yacht, and host a Heat reunion all before lunch.
  • Jemima Kirke: Brooklyn, NY — $4.495M: A French-Italian-boho mash-up with historic molding, marble mantles, and a private rooftop terrace facing Manhattan. It’s like if Girls grew up and had impeccable taste.
  • Kevin Jonas: Montville, NJ — $2.488M: Built by Kevin himself (literally) this 7,000-square-foot Colonial includes a wine cellar, billiards room, saltwater pool, and just enough Jersey flair.
  • Chelsea Handler: Los Angeles, CA — $11.5M: Custom everything. A retractable ceiling TV, indoor-outdoor design, and balcony curtains that scream “Hollywood private.”

So… if money were no object, which keys are you picking up?

See the full list here

Social Space

Our Top Social Links of the week

Video:
Harry Potter room transformation – Watch here!

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Terror Swift: SCERAS TOUR – Watch here!

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Recipes to bring in Fall! – Watch here!

Financial Fitness

This Has Nothing to Do With Financial Fitness

Okay, so… I don’t think she really expected me to actually do this. But there’s a realtor friend out there — hi, Amanda! — who asked me to share a holiday recipe in the newsletter.

Well, I ain’t no wimp. Here it is: Realtor Amanda Abruzzo’s Famous Banana Bread (she says “just add a lil extra nutmeg”)

Ingredients:

  • 3 sad bananas that have given up on life
  • 1 cup sugar
  • 1 egg (preferably one that’s seen things)
  • ¼ cup melted butter
  • 1 ½ cups flour
  • 1 tsp baking soda
  • 1 tsp cinnamon
  • 1 bold pinch of nutmeg — because Amanda said so

Instructions:

  1. Preheat your oven to 350°F. (Or 6.3% if you’re still thinking about mortgage rates.)
  2. Mash your bananas like they’re your credit card debt.
  3. Mix in all the good stuff until it feels like hope.
  4. Bake for an hour — or until your kitchen smells like you’re winning at adulthood. And just like this banana bread, your finances need a little time, consistency, and the right ingredients.

Now here’s the twist — just like good banana bread, financial fitness takes a few key ingredients: patience, consistency, and the right tools. That’s where S1 FinFit comes in.

It helps you track your credit, budget smarter, and see your full financial picture in one place — so maybe next time, you’ll know exactly how much nutmeg you can afford before you hit “checkout.”

So go ahead:

  • Bake the bread.
  • Download the app.
  • Manifest your money goals and your banana goals.

Let’s Get This Bread (Banana Edition)

S1 FinFit App

Digital financial assistant at your fingertips

S1 FinFit is a FREE app that provides a roadmap to help you reach your financial and lifestyle goals, no matter how big or small! Free credit monitoring with alerts, set financial goals, create budgets, and keep track of your spending to see where your money is going.

Download the app on the appropriate app store with the links below!

Keychain

The Great Mortgage Un-Locking

(from Housingwire.com)

After three years of “sorry, can’t move… got a 2.8% rate,” the lock-in era is finally cracking open.

The average rate across all U.S. mortgages just hit 4.3%, and by year’s end, it’ll actually exceed pre-pandemic levels. That means fewer people are chained to pandemic-era unicorn loans, and more homeowners are ready (or forced) to sell.

Roughly 20% of mortgages are above 6% now. The “have nots” are paying premium interest while watching their neighbors flex low rates like vintage NFTs (are those still a thing?). These higher-rate owners are more likely to list, sell, or even face foreclosure if life throws a curveball. That means 2026 could see the first meaningful rise in home sales in years, even if mortgage rates stay in the 6s.

On the flip side, Americans are sitting on mountains of equity. The average loan-to-value ratio is just 44.2%, and 40% of homeowners have no mortgage at all. That’s nearly half the country walking around with fully paid-off homes. So, while foreclosures might tick up, don’t expect a crisis… there’s too much wealth in the tank.

And here’s the kicker: the cure for lock-in isn’t lower rates. It’s time.

As more homeowners cycle into pricier loans, that gap between old and new rates shrinks. Every day, the lock weakens a little more. So yes, 2026 might actually be the year people start moving again.

Read more here

The Calm Before the Boom

(from TheHill.com)

So remember that last article about people finally breaking free from their low-rate mortgages?

Well, get this… some analysts are predicting a full-on real estate boom once the dust settles.

Right now, both residential and commercial real estate are limping through a rough patch. Builders are scaling back, financing is expensive, and supply is still painfully short. But like any good housing cycle, this one’s not over, it’s reloading.

Here’s the logic: real estate drives up to 18% of the U.S. GDP, and all it’ll take to light the fuse is mortgage rates dropping below 5.5%. Once that happens, two-thirds of Americans with rates between 3% and 6% suddenly find moving financially reasonable again. That’s millions of potential buyers ready to rejoin the market.

Meanwhile, corporate investment is brewing beneath the surface. The Fed’s latest rate cut, tax deductions for U.S. manufacturing builds, and reshoring trends are all creating new commercial demand. Add in $124 trillion in boomer wealth transferring to younger generations over the next 25 years, and you’ve got a recipe for a multi-year housing rally that could supercharge everything from construction to couch sales.

Wages are still outpacing inflation, stock portfolios are holding steady, and the country’s sitting on a mountain of home equity. The math isn’t “if,” it’s “when.”

So yeah, times feel tight right now. But if history holds, we’re not heading for a crash. We’re idling on the runway before takeoff.

Read more here

Vlog

Inside the Lab

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When you mix tequila, curiosity, and a company full of storytellers, you get this.

Our Growth Lab crew decided to cap off the day with a Happy Hour Q&A, and let’s just say, things got… hilarious.

It wasn’t scripted, it wasn’t polished, but that’s kind of the point. It was real Synergy: people laughing, teasing, and showing off the personality that powers everything we do.

So grab a drink (probably coffee or tea if you’re watching this in the morning) and meet the humans behind the brand, the ones who make the work fun, the jokes questionable, and the energy unmatched.

Watch the chaos here

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