10.18.25

Written by Chase Majerus

Denver changed everything (and we’ve got the receipts)

orry for the late newsletter, we were busy cooking up some incredible things at Synergy One Lending’s Growth Lab in Denver.

If you’re new here, This Week Today is all about making you smarter (and faster) when it comes to housing, real estate, and finance… minus the boring stuff. We break down the biggest stories, highlight what actually matters, and throw in a few things just too cool not to share.

Stick around till the end to see what went down in Denver — trust us, it’s worth it.

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Today's Agenda:

S1L Home Equity Loan

Use Your Home For The Best Future Gains

A home equity line of credit, or HELOC, lets you borrow against your home’s available equity. Applying for a HELOC with Synergy One Lending is fast and easy. Our application is fast, easy, and all online. If pre-approved, you’ll be instantly presented with your offer options.

Keychain

Developers Plug Into the Data Gold Rush

(from CNBC.com)

The hottest real estate right now isn’t beachfront, it’s powered land.

With AI eating electricity for breakfast, developers like Hines are shifting from bricks to megawatts, securing sites already wired and permitted for data centers. Think of it as land that’s “AI-ready” before a single wall goes up.

Hines says we’ll need around 40,000 new acres (roughly three Manhattans) over the next five years just to keep up with data demand. The challenge isn’t building, it’s getting power to the site.

Private equity giants like Silver Lake are already betting big, dropping $400 million on a “powered land” platform to corner supply across North America and the U.K.

So yeah, the smartest money in real estate isn’t chasing square footage anymore, it’s chasing computation.

Read more here

Major Manor

Beverly Hills' $20M "Guest List" Home

(from RobReport.com)

Before Beverly Hills was overrun by influencers and infinity pools, it was a playground for presidents and crooners. This $19.95 million midcentury estate hosted Ronald Reagan, Frank Sinatra, and Jimmy Stewart. And rumor has it, there’s still Secret Service tape in the attic from a Reagan inauguration bash. Let’s check it out!

  • Location:  1117 N. Beverly Drive, Beverly Hills, CA
  • Built:  1959 by architect George MacLean and decorator Billy Haines
  • Size:   7,500 sq. ft. on 1.5 acres in the Gateway enclave
  • Bedrooms/Baths:  6 bed / 10 bath
  • Previous Owner:  Hollywood producer Armand “Ardie” Deutsch, grandson of Sears CEO Julius Rosenwald
  • Recent Owner:  Dr. David Agus, who bought it in 2006 for $6.4M and spent another $4M on renovations
  • Highlights:  Travertine-and-wood great room with sliding glass walls, bar room and den with fireplaces, a crimson “Whim House” screening room with a drop-down ceiling screen, and a solar-heated pool surrounded by treetop patios and gazebos

Architectural plans by Olson Kundig and Lewis/Schoeplein are already in hand, offering flexibility to update or expand before 2026. This home has hosted presidents, actors, and moguls… so whoever buys it next? They’ll need a solid RSVP system.

See the listing here

Social Space

Our Top Social Links of the week

Video:
Ninja Loans from tv show, “Arrested Development” – Watch here!

Video:
$7M condo with an elevator for your CAR – Watch here!

Video:
Inside The Growth Lab… Our biggest ideas yet! – Watch here!

Video:
Design your room in 3D (ultra powerful website nobody knows about) – Watch here!

Financial Fitness

Buyers Finally Catch a Break

(from FoxBusiness.com)

After years of “blink and it’s gone,” the market’s cooling just enough for buyers to breathe again.

Nearly 1 in 5 homes for sale in September saw a price cut, the highest share since before the pandemic. Active inventory jumped 17% year-over-year, meaning more choices, longer days on market, and a growing sense that sellers are finally negotiating.

Homes priced between $350K and $500K saw the biggest markdowns (21.6%), while luxury listings mostly held their ground (13.3%). Regionally, the South and West led the pack with roughly 21% of listings dropping prices, compared to 14% in the Northeast. In metros like Denver, Portland, and Indianapolis, roughly one-third of homes took a haircut.

The median home price stayed flat at $425,000, but higher supply and slower sales (62 days on market) are giving buyers leverage they haven’t had since 2020. Mortgage rates remain around 6.3%, yet experts say the real shift is in psychology, the fear of missing out is finally cooling off.

And if you’re trying to figure out when to strike, that’s where S1 FinFit comes in. It’s our free app that helps you:

  • Track your credit and get instant alerts
  • See your full financial picture — savings, debts, investments — in one place
  • Build a personalized budget and home-readiness plan
  • Understand what you can afford before you shop

Rates may move, prices may dip, but knowledge is the real leverage. Get S1 FinFittoday and start building your buying power the smart way.

Get started here!

S1 FinFit App

Digital financial assistant at your fingertips

S1 FinFit is a FREE app that provides a roadmap to help you reach your financial and lifestyle goals, no matter how big or small! Free credit monitoring with alerts, set financial goals, create budgets, and keep track of your spending to see where your money is going.

Download the app on the appropriate app store with the links below!

Keychain

Rates on Pause, Government on Snooze

(from Read more here

The government might be shut down, but mortgage rates? Still locked in.

Two weeks into the federal shutdown, the housing market has entered a weird in-between zone: plenty of uncertainty, zero panic. As of Tuesday, 30-year conforming loans averaged 6.38%, unchanged from last week. Jumbo loans dipped to 6.26%, and FHA loans stayed flat at 6.20%.

So, the market’s holding steady even while Washington naps through another funding vote.

But that calm could fade fast. Without key reports like the September jobs data, the Fed is basically flying blind heading into its next policy meeting. Melissa Cohn of William Raveis Mortgage called it a “data void,” noting that missing numbers make it harder for policymakers to decide whether to cut or hold.

Meanwhile, borrowers are quietly winning. Samir Dedhia of One Real Mortgage says rates have hovered near year-long lows three times in five weeks, sparking renewed buyer interest and a surge in applications. Refinance activity is also up 18% year-over-year, now making up more than half of all mortgage applications, a sign homeowners are finally seizing the chance to lock in savings.

Even with a sleepy Capitol, the housing market is waking up. Inventory remains 17% higher than last year, prices are cooling, and experts expect the Fed to trim rates again soon, possibly by 25 bps in both October and December.

If Washington’s standing still, it might be the perfect time for buyers to move.

Read more here

Southern Heat: The 5 Markets Everyone’s Moving To

(from GoBankingRates.com)

Turns out the South isn’t just hot in temperature, it’s heating up the housing charts, too.

Real estate pros say five Southern cities are about to dominate 2026, blending affordability, job growth, and lifestyle appeal that’s pulling in everyone from first-time buyers to snowbirds to investors.

  • Jacksonville, FL tops the list with 22 miles of beaches, military demand, and home prices still well below South Florida’s madness.
  • Orlando, FL continues to boom with its expanding job base, growing immigrant population, and a housing market still “cheap” compared to Miami.
  • Charlotte, NC is holding steady thanks to its financial hub status and a temporary price dip that’s giving buyers a rare entry point.
  • Greenville, SC might be the sleeper hit, a walkable, mid-sized city with surging healthcare and automotive sectors that’s drawing both retirees and young professionals.
  • Atlanta, GA remains the South’s heavyweight, balancing massive growth in logistics, film, and tech with affordable suburban options that investors love.
  • Between beaches, BBQ, and booming metros, the South might just be the only region where housing is still getting warmer.

    Read more here

Vlog

The Growth Lab

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The Growth Lab wasn’t just another sales rally, it was a masterclass in how we grow as people, as professionals, and as a company. From AI panels with Steve Majerus, Joe Welu, and Nate Becker to social media storytelling with Chelsea Peitz, every session centered on one big question: how do we evolve faster, smarter, and together?

We even got down to the nitty gritty with Mile High Property Brothers!

Loan officers, partners, and team members across the country showed up ready to share ideas, sharpen skills, and take notes on what’s next. We covered everything from branding in a noisy digital world to why your message matters more than the medium, because if it doesn’t connect, it doesn’t convert.

Big thanks to our speakers, sponsors, and every single person who brought their energy to Denver. This event was built for you, and it’s all about helping you build better for your clients.

The conversations don’t end here. Head to our social pages to see highlights, videos, and photos from The Growth Lab, and get ready, because we’re just getting started.

See more here

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