S1L Atoms

Buttons, Forms, and Icons

These are the smallest elements that a website uses to create a final page. Below we will show the builds for the Atoms that will be used on the Synergy One Lending Rebuild site.

Piece by Piece

From the smallest element of the website, S1L.com will have an intricate level of detail that will seperate this mortgage lender, from all other mortgage lenders.

Atom: 

Typography

Due to Typography being such a large multipart and complicated topic, we’ve given it a unique page. All details are at the link below.

Synergy One Lending Typography Graphic
Click image to the S1L Typography page

Atom: 

Brand Buttons

Button design is a very important piece in establishing a website brand identity and a clear and simple call to user action. See in detail how we’ve designed the buttons with the link below.

Atom: 

Brand Forms

Creating simple and clear forms is the best way to get our clients information, and deliver them a loan! Trying and measuring new techniques with the layout will help us deliver better results in our user experience.

Atom: 

Brand Icons

Creating simple and clear forms is the best way to get our clients information, and deliver them a loan! Trying and measuring new techniques with the layout will help us deliver better results in our user experience.

Atom: 

Brand Lists

Visibility of the topic in a short, punctual list can clarify all topics in a matter of seconds. Time is of essence for all users, and a well designed list quickly guides a user to conversion. Click on the link below to see in detail.

Forms of Ease

Helping The User by making it easy to give their info

Making it complicated or difficult to fill a form will have many users dop off of a site. Simple, short forms have been proven to increase conversion. With a well branded form, we can help our users easily get their loan, from start to finish.

S1L Brand Forms

Forms are generally not a very enjoyable experience for a user. Therefore all forms should be extremely easy to use, and even easier to understand. The less fields to fill, the more likely the form will be filled.

The form fields have been given a clean minimal styling, with S1L branded colors when in focus. The subtle shadow on the fields vanishes when the field is in focus, as well as the borders changing to our S1L Yellow.

Compliance requires all forms have a disclaimer posted next to them, therefore when the form is hovered over at any point, a tooltip will popup below the form. This eleiminates the messy appearance that a long disclaimer would give on the page.

Simple and Elegant

Having the form designed with modern minimalism and elegance gives the user a sense of trust. All the forms are branded with our form fill valid and invalid colors. For example, filling in the email field with a proper email will give the blue 

Multi Step Form

If need to have a lot of fields for whatever reason, splitting the form into multiple steps has been tested and proven to create higher conversion.

These forms work well because they provide the illusion of a shorter form, making the process seem less demanding and time-consuming. This is an instant boost to user experience, and it is also a smart way to reduce form abandonment.

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Give It A Push

Helping The User by making it easy to give their info

These are the smallest elements that a website uses to create a final page. Below we will show the builds for the Atoms that will be used on the Synergy One Lending Rebuild site.

S1L Brand Buttons

We’ve designed the buttons to have 3 different shape styles: Rounded Corners, Square Corners, and Circular Corners as well as 3 different size scales: Small, Medium, and Large.

The buttons have been designed to be very visible against any shade of background color. We’ve used a thin 1px White border for dark backgrounds or a 1px Black border for light backgrounds. This will add an increased contrast ratio, and give the button an extra pop on the screen. The hover micro-interaction gives a comforting and gentle push forward that makes the user feel like he’s moving ahead.

All the buttons are responsive, meaning the size gets smaller depending on the device being used. There are Large sizes for Widescreen, Medium size for Desktop Tablet Extra and Tablet, and finally a small size for mobile.

Small Buttons

These are smaller buttons that will not stand out as much as larger buttons. They have a 2 word maximum. These are generally used for multiple button sections, or less important links. They scale to 3 different responsive device sizes, that always have a ‘Small’ sized feel to them.

Small Square Button

Sharp corners and thin White border for contrast

Small Square Button

Sharp corners and thin Black border for contrast

Small Round Button

Rounded corners and thin Black border for contrast

Small Round Button

Rounded corners and thin White border for contrast

Small Circle Button

Circular edges and thin White border for contrast

Small Circle Button

Circular edges and thin Black border for contrast

Small Sized Primary, Secondary, and Tertiary Options

This arrangement can be used to have the user focus on our desired goal with the primary Orange button, then give the user other options depending on their personal needs. This will prevent user from leaving if they do not desire to get in contact, but would like to learn more.

The first 2 buttons have a matching fixed width depending on the text and the third is a variable width, but must not extend longer than the width of a mobile phone.

These below are the Small Circular Version of the S1L button.
The Orange Button
is the Primary CTA

Medium Buttons

These are the standard medium sized buttons. They will be the most common buttons used site wide. These scale to 3 different responsive device sizes, that always have a ‘Normal’ sized feel to them.

Medium Square Button

Sharp corners and thin Black border for contrast

Medium Square Button

Sharp corners and thin White border for contrast

Medium Rounded Button

Rounded corners and thin White border for contrast

Medium Rounded Button

Rounded corners and thin Black border for contrast

Medium Button on lights

Circular edges and thin Black border for contrast

Medium button on darks

Circular edges and thin White border for contrast

Medium Sized Primary, Secondary, and Tertiary Options

This arrangement can be used to have the user focus on our desired goal with the primary Orange button, then give the user other options depending on their personal needs. This will prevent user from leaving if they do not desire to get in contact, but would like to learn more.

The first 2 buttons have a matching fixed width depending on the text and the third is a variable width, but must not extend longer than the width of a mobile phone.

These below are the Medium Rounded Version of the S1L button.
The Orange Button
is the Primary CTA

Medium Sized Primary, Secondary, and Tertiary Options

This arrangement can be used to have the user focus on our desired goal with the primary Orange button, then give the user other options depending on their personal needs. This will prevent user from leaving if they do not desire to get in contact, but would like to learn more.

The first 2 buttons have a matching fixed width depending on the text and the third is a variable width, but must not extend longer than the width of a mobile phone.

These below are the Medium Rounded Version of the S1L button.
The Orange Button
is the Primary CTA

Large Buttons

These are smaller buttons that will not stand out as much as larger buttons. These are generally used for extra important links. They scale to 3 different responsive device sizes, that always have a ‘Huge’ sized feel to them.

Large button on darks

Sharp corners and thin White border for contrast

Large button on lights

Sharp corners and thin Black border for contrast

Large button on lights

Rounded corners and thin Black border for contrast

Large button on darks

Rounded corners and thin White border for contrast

Large button on darks

Circular edges and thin White border for contrast

Large Button on lights

Circular edges and thin Black border for contrast

Large Sized Primary, Secondary, and Tertiary Options

This arrangement can be used to have the user focus on our desired goal with the primary Orange button, then give the user other options depending on their personal needs. This will prevent user from leaving if they do not desire to get in contact, but would like to learn more.

The first 2 buttons have a matching fixed width depending on the text and the third is a variable width, but must not extend longer than the width of a mobile phone.

These below are the Large Square Version of the S1L button.

The Orange Button
is the Primary CTA

Lists

We will follow a few simple rules to get the best results for our lists, as well as our users. The purpose of a list is to get a short point across to a user, with only a quick glance. The shorter the bullets, the shorter the text, the quicker the conversion. People do not have time for ‘extra’ unnecessary adjectives and details.

Number Lists

  • Goto s1l.com
  • Fill out a form
  • Talk to our loan officer
  • Get your loan

Bullet Lists

  • Simple, fast loans
  • The interest rates finally dropped
  • Close the loan quick
  • We've got Jumbo Loans too